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Case study A · Project Aurora2025 — present

PROJECT
AURORA

An 18+ sci-fi roleplay world I've built and directed since day one — from a cold launch to a living community.

The role

I've been on Project Aurora since day one — first as consultant, then Canon Director, now Executive Director on the Aurora Board. I built the operating layer end to end: onboarding, governance, events, canon, security and the full visual identity.

Consultant · day one→ Canon Director→ Executive Director
Watch the launch trailer
The problem

Every community faces the same wall twice: the cold launch, where an empty server has to become a place worth returning to — and the slow death, where the launch buzz fades and activity quietly bleeds out.

Aurora is the proof I can win the first one. The systems below are how I hold the second.

Before

Cold launch. Empty room.

A new server had to become a place worth returning to with no established rhythm to inherit.

Intervention

Build the full operating layer.

Onboarding, governance, staff structure, events, canon operations, moderation/security and a visual identity designed as one system.

After

9 → 2,508 msgs/day.

Launch activity reached 2,508 messages on day fourteen, backed by systems intended to convert launch energy into retention.

02Launch velocityHover any point
Fig. A.1 — Messages per day · first 14 days Source: server message log
2,508Peak messages in a single day — reached fourteen days after launch

A cold launch I ran and drove from 9 messages on day one to 2,508 on day fourteen — the launch-and-engagement problem most communities fail. Sustaining it long-term is the job of the systems below.

03Systems I designed & run
Canon ops

SCPIP database & operations

SCPs enter play uncontained; members roleplay containment, run the research and file after-action reports into a living operational database.

Onboarding

Foundation Handler System

Trusted members claim each new sign-up within 24h, run their first scene, and check in at day 3 and 30. Success = still active after 30 days.

Team

Staff organisation & recruiting

Full staff structure with defined roles and departments, plus recruitment posts, graphics and application flows to fill them.

Governance

Tiered ruleset & enforcement

Four severity tiers, escalation, a discretion clause and appeals. Age policy and safety built in from day one.

Security

Moderation & server security

Mod-log systems, anti-nuke and anti-raid protection, verification, and the server setup that keeps the place safe.

Events

Event design & GM playbook

A step-by-step event process and detailed live briefings that keep large group events readable.

04The member journeyHover a stage

The Handler System, stage by stage.

01

Sign-up

A new member arrives. From this moment the clock is running: the target is a real human interaction inside twenty-four hours, not a welcome message into a void.

02

Handler claim

A trusted member claims the new sign-up within 24h. Ownership is explicit — one named person is responsible for that arrival rather than "the staff team" in general.

03

First scene

The handler runs the member's first scene in-world. The first thing a new member does is participate, not read rules — the culture is transmitted by playing it.

04

Day 3 check-in

A deliberate second touch while the member is still deciding whether this place is for them. Early friction gets caught here instead of turning into a silent exit.

05

Day 30 check-in

The final scheduled contact of the onboarding path, and the point where the system is measured.

06

Success condition

Still active after thirty days. Not "joined", not "said hello" — the system is only counted as working when the member is still there a month later.

05Visual identity & worldProduced by me · click to enlarge
Project Aurora brand mark
Brand mark — Project Aurora
Aurora world art — Omega-3 gate complex, Portal Alpha
World art — Omega-3, Portal Alpha
Aurora world art — wall batteries
World art — Wall Batteries
Aurora world art — outer walls
World art — Outer Walls
Aurora world art — Site-24 mess hall
World art — Site-24, a living community
Aurora world art — Beta gate complex
World art — Gate Complex Beta
01 / 06
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CRIMSON NETWORK

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