Project Aurora
Consultant → Canon Director → Executive Director 2,508 msgs/day RoleplayCold launch to a living 18+ world, built end to end. Onboarding, governance, events, canon, security and the full visual identity. Open case study →
THE
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Seven years of communities, the full capability scope, references, and the writing underneath it.
01Track recordClick a row to expand
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6 records
YearProjectRoleScale
Crimson Network
Overseer → Staff Manager peak ~1,400 NetworkBuilt the staff team, then handed off to focus on new projects. Open case study →
The Art of Warfare (TaW)
Contributor · strategic analysis 3,000+ network NetworkContributor to a 3,000+ member military-gaming network. Wrote a strategic analysis and a server-improvement consult focused on user psychology, retention and growth.
Site-202 "New World"
Founder, owner & lead developer peak ~500 RoleplayA six-day teaser campaign before launch: 4,000+ messages on day one, 100 members in the first week. Open case study →
DoomsdayRP — Milsim
Co-owner · faction co-lead peak ~100–500 MilsimRose through staff to faction co-lead; set staff-management and communication standards.
SCP RP — Site-19 & SCP Universe
Founder & owner peak ~300 · ~200–400 RoleplayBuilt structured servers from scratch and organised staff teams.
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02Full scope
What I can take ownership of
This is not a six-item service menu. Aurora and Crimson show specific systems in context; this is the wider range of community work I can own, combine and adapt around the actual problem.
01 / Strategy & architecture
Build the community system
Diagnose the whole member journey, then design the structure that makes activity, trust and retention repeatable.
Community auditsLaunch planningDiscord architectureOnboarding journeysRetention systemsGovernance designChannel restructuringProgression systemsTrust / reputation systemsFeedback loopsMember psychologyCommunity strategy
02 / People & operations
Make the team run cleanly
Turn founder-dependence and improvised moderation into clear ownership, trained people and operating standards.
Staff org designRecruitingApplication flowsStaff trainingDepartment ownershipEscalation pathsModeration systemsMod logsRules & enforcementEvent / GM playbooksHandoff & continuityOperational documentation
03 / Growth & engagement
Bring people in — and give them reasons to stay
Growth is a loop, not a shoutout: research, outreach, collaborations, events, follow-up and the retention layer behind it.
Community outreachPartnership developmentDiscord partner sourcingLead researchPersonalised outreachFollow-up systemsCreator collaborationsCommunity collaborationsEvents & campaignsEngagement loopsMarketingSocial content planning
04 / Voice, world & infrastructure
Give the community a voice — and a safe place to live
The visible layer matters too: writing, worldbuilding, identity and the infrastructure that keeps the server readable and resilient.
AnnouncementsRecruitment copyRules & guidesLoreWorldbuildingCommunity voiceVisual identity directionCampaign conceptsServer setupVerificationAnti-raid / anti-nukeSecurity & permissions
Much more.
If it touches the member journey, the staff operating system, community growth or the community's voice, it is probably in my lane. The exact mix changes with the project — I would rather solve the real problem than force every client into the same package.
Scope
Adaptive
Adaptive
03Growth & outreach
I help communities grow through targeted outreach, partnerships, and relationship-building — from identifying relevant communities and decision-makers to personalised outreach, follow-ups, collaboration planning, and long-term partnership development.
Growth
Community outreach & growth
Finding and reaching the right communities, then turning that reach into members and real momentum — not vanity numbers.
Partnerships
Partnership development
Building long-term partnerships with communities, creators and studios — relationships that compound, not one-off shoutouts.
Discord
Discord partnership outreach
Identifying and approaching relevant Discord servers for cross-promotion, partner channels and collaboration.
Research
Community research & lead sourcing
Mapping the landscape — relevant communities, decision-makers and the right person to actually contact.
Collab
Creator / community collaboration
Planning and running collaborations that put your community in front of aligned, already-warm audiences.
Process
Outreach strategy & tracking
A repeatable outreach process with personalised messaging, follow-ups and tracking — so growth is a system, not guesswork.
04References
Working reference · Owner / founder“Joey built the backbone of both my communities. On Aurora he took an empty server to thousands of messages a day and designed the onboarding, rules and events that kept it running. On Crimson he built and trained a staff team that ran itself after he moved on. He's who I'd trust with community structure.”
MikeyOwner & Founder · Crimson Network / Project Aurora
Scope witnessed: launch · onboarding · governance · events · staff systems
Working reference · Strategic review“Joey did great work putting together a document of recommended changes of excellent quality, with respect to the leadership and others who have shared their own perspectives from [his] initiative. … [His] critical analysis of the TAW structure and its expression thereof is a skill highly valued; I would most certainly recommend [him] for a position where [he] can utilise and express this to the fullest.”
Major XMGHDS Division · The Art of Warfare
Scope witnessed: strategic analysis · structure review · recommendations
Need deeper verification? Additional project context, full metrics and references are available on request.
Request references →
05Writing samples & source documents
I keep full community documents out of the public portfolio, but can send relevant examples for a role or project.
Voice / campaigns
Announcements & launch writing
Launch posts, recruitment copy, event announcements and community-facing updates written to sound like the community — not corporate filler.
Request this sampleSystem / policy
Rules, guides & operations
Governance, onboarding instructions, staff documentation, event playbooks and operational writing designed to be used under pressure.
Request this sampleWorld / lore
Lore & worldbuilding
Long-form science fiction, setting documents and in-world material — alongside a completed SF novel of approximately 90,000 words and Cambridge C2 Grade A.
Request this sample